DESCRIPTIONS: 

3 Minute Car Wash will provide a full conveyor tunnel car wash.

3 Minute car wash will provide customers with three wash packages to choose from.

3 Minute car wash will provide free self service vacuuming to those customers who wish to vacuum their cars on their own.

KEYS TO SUCCESS:

3 Minute Car Wash will be one of the first washes of its kind in the Atlanta metropolitan area, giving us little competition to compete with.

3 Minute Car Wash will provide a clear and easy traffic flow pattern in order to process high volumes of cars.

3 Minute Car Wash location provides excellent demographics and traffic characteristics.

3 Minute Car Wash will give each customer a clean dry and shiny car, which will make them want to come back.  This will be accomplished mainly through the use of state of the art car wash equipment. 

3 Minute Car Wash will be easily accessible from the main road, which will also possess a high volume of traffic. 

3 Minute Car Wash will market its top dollar car wash packages effectively, in order to achieve the highest revenue per car possible. 

3 Minute Car Wash will provide educational and instructional signage and marketing to address concerns and instill perceived value of services offered and rendered.

3 Minute Car Wash will provide a facility that is bright, clean (at all costs, since this is what we are selling) and functional.

3 Minute Car Wash will have minimal labor expense, which is often a very difficult expense to control.

SEGMENTATION:

Demographic information to consider includes: age, gender, occupation, income, education, marital status, number of vehicles, type of housing and location.

Benefit sought by 3 minute car wash customers will consist of quality, convenience and a good price.

People who frequent a 3 minute car wash will have demographical traits that include college educated and non-educated, white collar and blue collar, high income levels and low income levels, all ages.

With the features and benefits that a 3 minute car wash can offer, regardless of demographical traits, people will be more inclined to wash their cars more frequently.